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FW23 SEASONAL PRIORITIES

MC80

THIS COLLECTION WILL HELP CONSUMERS CELEBRATE SELF EXPRESSION BRINGING PERFORMANCE TO A MODERN RETRO LOOK AND FEEL AS WE REDEFINE THE 'CLUB LIFE".

WOMEN'S MOMENT IN TIME

OUR WOMEN'S ENERGY MOMENT FURTHERS OUR CONNECTION WITH SELF EXPRESSION AND CONFIDENCE .

CODECHAOS LACELESS

A GROUNDBREAKING LACELESS DESIGN WITH HEAD-TURNING STYLE AND ALL THE PERFORMANCE OF CODECHAOS. IMPOSSIBLE TO IGNORE WITH UNEXPECTED STYLE THAT PUSHES THE SUPPORT.

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SUMMERTIME IS NOT ONLY THE HEAT OF THE GOLF SEASON BUT​ IT IS ALSO THE WARMEST TIME OF THE YEAR. ​WE JUMP RIGHT INTO THE SUMMER WITH THE US OPEN AT ​THE LEGENDARY LA COUNTRY CLUB.  AS THE COMPETITION HEATS UP​ SO WILL THE WEATHER.  WE WILL USE THIS AS A Q3 INSPIRATION POINT TO ​DRIVE INSIGHTS AND STORIES THAT WILL ENERGIZE OUR ATHLETES​ AND CONSUMERS MAKING THEM READY TO PLAY, READY TO COMPETE,​ READY TO WIN, AND READY TO BEAT THE HEAT.​

THE RICH HISTORY OF LA COUNTRY CLUB AND THE STREET STYLE AND​ FASHION OF LOS ANGELES WILL DRIVE THE AESTHETIC ACROSS ​ALL SEGMENTATIONS. THE HIGH LEVEL OF COMPETITION AT THE US OPEN,​ THE OPEN, THE FED-EX CHAMPIONSHIP, AND THE NEED TO BEAT THE​ EXTREME WEATHER CONDITIONS AT EACH OF THESE EVENTS WILL ​ DRIVE THE INNOVATION.​

ENERGIZE THE SPORT AT THE US OPEN​

ENERGIZE THE CONSUMER WITH BOGEY BOYS​

ENERGIZE THE WORLD WITH THE ZG VENT

Q3

EXTREME HEAT.

EXTREME ENERGY.

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SUMMERTIME IS NOT ONLY THE HEAT OF THE GOLF SEASON BUT​ IT IS ALSO THE WARMEST TIME OF THE YEAR. ​

WE JUMP RIGHT INTO THE SUMMER WITH THE US OPEN AT ​THE LEGENDARY LA COUNTRY CLUB.  AS THE COMPETITION HEATS UP​ SO WILL THE WEATHER.  WE WILL USE THIS AS A Q3 INSPIRATION POINT TO ​DRIVE INSIGHTS AND STORIES THAT WILL ENERGIZE OUR ATHLETES​ AND CONSUMERS MAKING THEM READY TO PLAY, READY TO COMPETE,​ READY TO WIN, AND READY TO BEAT THE HEAT.​

THE RICH HISTORY OF LA COUNTRY CLUB AND THE STREET STYLE AND​ FASHION OF LOS ANGELES WILL DRIVE THE AESTHETIC ACROSS ​ ALL SEGMENTATIONS. THE HIGH LEVEL OF COMPETITION AT THE US OPEN,​ THE OPEN, THE FED-EX CHAMPIONSHIP, AND THE NEED TO BEAT THE​

EXTREME WEATHER CONDITIONS AT EACH OF THESE EVENTS WILL ​DRIVE THE INNOVATION.​

ENERGIZE THE SPORT AT THE US OPEN​.

ENERGIZE THE WORLD WITH THE ZG VENT.

SUMMERTIME IS NOT ONLY THE HEAT OF THE GOLF SEASON BUT​ IT IS ALSO THE WARMEST TIME OF THE YEAR. ​WE JUMP RIGHT INTO THE SUMMER WITH THE US OPEN AT ​THE LEGENDARY LA COUNTRY CLUB.  AS THE COMPETITION HEATS UP​ SO WILL THE WEATHER.  WE WILL USE THIS AS A Q3 INSPIRATION POINT TO ​DRIVE INSIGHTS AND STORIES THAT WILL ENERGIZE OUR ATHLETES​ AND CONSUMERS MAKING THEM READY TO PLAY, READY TO COMPETE,​ READY TO WIN, AND READY TO BEAT THE HEAT.​

THE RICH HISTORY OF LA COUNTRY CLUB AND THE STREET STYLE AND​ FASHION OF LOS ANGELES WILL DRIVE THE AESTHETIC ACROSS ​ALL SEGMENTATIONS. THE HIGH LEVEL OF COMPETITION AT THE US OPEN,​ THE OPEN, THE FED-EX CHAMPIONSHIP, AND THE NEED TO BEAT THE​ EXTREME WEATHER CONDITIONS AT EACH OF THESE EVENTS WILL ​ DRIVE THE INNOVATION.​

ENERGIZE THE SPORT AT THE US OPEN​

ENERGIZE THE CONSUMER WITH BOGEY BOYS​

ENERGIZE THE WORLD WITH THE ZG VENT

Q4

EXTREME COLD.

EXTREME ENERGY.

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THE COOL AIR AND COLORFUL LEAVES OF AUTUMN ARE OFTEN SEEN AS A RELIEF TO THE HOT SUMMER MONTHS.  ALONG WITH THE BEAUTIFUL COLORS COMES​ SHORTER DAYS, EXTREME COLD, WIND, AND RAIN. WITH THIS THE GOLFER ​NEEDS THE EQUIPTMENT TO ALLOW THEM TO NOT ONLY PLAY IN THIS EXTREME WEATHER,​ BUT STAY FOCUSED, STAY WARM, STAY DRY, AND READY TO WIN. ​

WE WILL ENERGIZE OUR ATHLETES AND CONSUMERS BY PROVIDING PRODUCTS THAT ​

ENABLE THEM TO BEAT THE COLD AND RAIN, MAKING THEM READY TO PLAY.​

WE WILL BRING THEM PREMIUM, WEARABLE, SUSTAINABLE, LIGHTWEIGHT, AND VERSATILE​ PRODUCTS PACKED WITH INNOVATIONS TO MAKE THEM READY TO PLAY​ NO MATTER THE CONDITION EXTENDING THE SEASON AND ENERGIZING THE GAME WETHER​ IT IS PLAYED INDOORS  OUT OF THE ELEMENTS OR OUTDOORS IN THE ELEMENTS.​

ENERGIZE THE SPORT IN ANY CONDITION​ HEAD TO TOE​.​

ENERGIZE THE WORLD WITH FROSTGUARD.

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